Bayside closed the 2024/25 financial year with steady demand across its most sought-after pockets, as quality properties continued to attract interest from a broad mix of buyers.
Kay & Burton Senior Sales Consultant Campbell Kilsby said confidence has held firm, with well-positioned homes performing strongly despite broader economic and political uncertainty. “When the fundamentals align—location, presentation, and pricing—properties are selling well,” he said. With interest rates on a downward trajectory, Mr Kilsby expected listing volumes to continue to rise as vendors look to capitalise on improving sentiment.
Senior Sales Consultant
“Gains across the board are achievable, especially with Melbourne presenting strong value compared to other capital cities. With the traditional bolstering in stock for spring, there’s genuine potential for a meaningful uplift in the market.”
Family homes remain the most in-demand property type across Bayside, particularly in the $2 million to $5 million bracket, where buyers are focused on lifestyle, location, and long-term value. Highly sought-after homes are often within top school zones and close to amenities, beaches, and transport.
Meanwhile, the prestige sector remains a defining strength—evidenced by Brighton’s record being reset with the landmark sale of 16 Moule Avenue.
Compared with broader Victorian and national markets, Bayside continues to outperform. According to Cotality’s latest Pain & Gain Report, vendors in the municipality recorded a median profit of $608,000 in the March quarter of 2025—the highest across Victoria and well above the national median of $305,000. Almost 90 per cent of sales in Bayside achieved a profit in this time period.
Unlike regional coastal markets, Bayside has been less impacted by the sell-off of secondary homes or holiday properties spurred by rising land tax. “There’s more positivity and energy in the market compared to the same period last year, when many buyers were sitting on the sidelines,” Mr Kilsby noted. “This year, conversations are more forward-looking, and urgency is building around securing well-located, high-quality homes.”
Kay & Burton held 60 per cent market share for Bayside properties over $10 million in the last financial year, with three agencies sharing the remaining 40 per cent*, underscoring our leadership at the top end of the market.
*Data sourced from realestate.com.au sold listings and Kay & Burton CRM
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